SAVE $100: The 24-inch Apple iMac with 256GB of storage and an 8-Core GPU usually retails for $1,499, but you could grab one for just $1,399 at Amazon and B&H Photo as of Dec. 14. (Pro tip: Buy from the latter for a bigger color selection and speedier shipping.)
With its rainbow of color options and that silky smooth M1 chip, Apple’s latest 24-inch iMac is officially one of the best gadgets of 2021. Unofficially, it’s also one of the most stubborn gadgets of the year (as far as deals go, at least), having barely budged from its retail price since debuting in May.
That finally changed this week thanks to Amazon and B&H Photo (h/t MacRumors). Both retailers have treated the 256GB model with an 8-Core GPU to a random $100 discount, which brings its price down to a new all-time low of $1,399. (Prior to Dec. 14, it had never been cheaper than $1,449.99.)
A nod to the iMac G3s that sat in many a ’90s living room, this new desktop is a welcome return to form for the family computer. Tim Cook’s decision to ditch an Intel processor for Apple-made silicon keeps it light and sleek, and its 1080p FaceTime camera makes for crystal-clear video calls. Plus, you can switch swiftly between different user profiles using the Touch ID tool built into its included Magic Keyboard.
To quote former Mashable tech reporter Brenda Stolyar, all of these features combine forces to create “the ideal at-home iMac.”
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“While I can’t speak on behalf of creatives who push their iMacs beyond its limits for graphic design or editing photos and videos, I can speak for the regular people out there who just need a snappy iMac for emails, web browsing, and messaging through the day, and entertainment at night,” Stolyar wrote in her review (which you can read here). “If you’ve been holding off on upgrading your desktop or feel hesitant to drop over $1,000 on this new machine, I can assure you it’s worth the investment.”
A bit of fine print: Amazon only had the silver variant in stock at the time of writing, and its delivery range was hovering between Jan. 8 and 11 (i.e., you’ll have to write an IOU if you’re trying to gift it this Christmas). Things are looking slightly less dire over at B&H, which had the silver, yellow, and orange models up for grabs at $1,399 the last time we checked; better yet, you could get one in as soon as two days with free expedited shipping. Et tu, Jeffrey Bezos?
