Palo Alto Networks Pricing 2025: Ultimate Guide for Security Products

Palo Alto Networks offers a broad range of security solutions designed to protect enterprises from the latest cyber threats. From next-gen firewalls to cloud security and advanced threat detection, their products are built to safeguard networks, endpoints, and cloud infrastructures. In this guide, we’ll break down the pricing of Palo Alto Networks’ key offerings in 2025, providing a detailed overview of features and cost options to help you choose the best solution for your business.

How much does Palo Alto Networks cost?

Palo Alto Networks’ pricing is typically customized based on your business requirements. While they do not offer standard pricing for all products, the cost often depends on factors like deployment size, number of users, chosen features, and support options. Typically, Palo Alto Networks offers subscription-based pricing for most solutions, with costs increasing depending on the specific features and services required.

Palo Alto Networks products overview

Palo Alto provides a broad spectrum of security products aimed at businesses of all sizes, offering everything from basic firewall protection to advanced threat detection and response solutions. Below are some of Palo Alto’s key security products.

1. Next-Generation Firewalls (NGFWs): Palo Alto’s NGFWs go beyond traditional firewalls by using AI-driven threat prevention, deep packet inspection, and application-based traffic control. These firewalls provide zero-trust security, advanced intrusion prevention, and deep visibility into network activity.

2. Prisma Cloud: delivers comprehensive cloud security for multi-cloud and hybrid environments. It includes:

• Cloud Security Posture Management (CSPM)
• Workload Protection (CWP)
• Container & Kubernetes Security
• Cloud Identity and Access Management (IAM)

There is also Prisma Access – Secure Access Service Edge (SASE). Prisma Access secures remote users and branch offices by delivering zero-trust network access (ZTNA), secure web gateways (SWG), and cloud-delivered firewall protection in a unified platform.

3. Cortex XDR – Extended Detection and Response: provides AI-driven threat detection, investigation, and response, reducing the time needed to detect and contain cyber threats across endpoints, networks, and cloud environments.

4. Cortex XSOAR – Security Orchestration, Automation, and Response (SOAR): XSOAR automates security operations, incident response, and threat intelligence management, allowing SOC teams to respond to threats faster with automated playbooks.

Palo Alto’s NGFWs pricing and features

Palo Alto Networks’ Next-Generation Firewalls (NGFWs) are renowned for their advanced security capabilities, offering robust protection for organizations of all sizes. Pricing for Palo Alto Networks NGFWs varies based on the specific model and organizational requirements. For instance, the PA-220 model starts at approximately $1,000, while the high-end PA-7000 series can start around $200,000 and increase based on configuration and features. It’s advisable to contact the vendor or authorized resellers for detailed and tailored pricing information.

Key features of Palo Alto’s NGFWs:

• App-ID: Identifies applications traversing the network, regardless of port, protocol, or encryption, enabling precise control over application usage.
• User-ID: Integrates with enterprise directory services to map IP addresses to user identities, allowing for user-based policy enforcement.
• Content-ID: Provides real-time threat prevention by inspecting traffic for malware, exploits, and other threats, using a combination of signature, protocol, and anomaly-based analysis.
• SSL Decryption: Decrypts and inspects SSL/TLS traffic to identify hidden threats, ensuring comprehensive security without compromising privacy.
• WildFire: Analyzes unknown files and links in a cloud-based sandbox environment to detect zero-day threats, providing automatic updates to the firewall.
• Integration with Security Ecosystem: Seamlessly integrates with other security tools and platforms, such as SIEMs and endpoint protection, to enhance overall security posture.
• Scalability: Offers a range of models to suit different performance needs, from small branch offices to large data centers, ensuring a tailored fit for any organization.
• Automation and Orchestration: Supports APIs and third-party integrations to automate repetitive tasks and streamline security operations, increasing efficiency.

Pros of Palo Alto’s NGFWs:

• Comprehensive Threat Prevention: Employs a multi-layered approach, including URL filtering, intrusion prevention, and threat intelligence from WildFire, to defend against known and unknown threats.
• Deep Network Visibility: Provides granular visibility into network traffic, allowing administrators to identify applications, users, and potential threats with ease.
• Simplified Management: Offers centralized management through Panorama, enabling administrators to efficiently manage security policies and monitor multiple firewalls from a single interface.
• Reliable Uptime: Known for its stability and reliability, ensuring consistent network protection and minimizing downtime for critical business operations.

Cons of Palo Alto’s NGFWs:

• Complexity: The initial setup of Palo Alto Networks NGFW firewalls can be intricate and require a significant time investment.
• Cost: Palo Alto Networks NGFW firewalls can be expensive, especially when compared to other firewall options in the market.

Prisma Cloud pricing and features

Prisma Cloud is a Cloud Native Security Platform (CNSP) designed to safeguard applications, data, and the entire cloud-native technology stack throughout the development lifecycle across hybrid and multi-cloud environments. Palo Alto Networks’ Prisma operates on a credit-based licensing model, with credits corresponding to the resources protected and the features utilized. Pricing varies based on the edition and the number of credits required:

Business Edition: Includes configuration security posture management, compliance reporting, automated remediation, and custom policy creation. For example, 100 credits are priced at $9,000 annually.

Enterprise Edition: Offers all Business Edition features plus real-time network security monitoring, User and Entity Behavior Analytics (UEBA), and integration with host vulnerability management tools. For instance, 100 credits are priced at $18,000 annually.

There is also Prisma Access – Secure Access Service Edge (SASE). Prisma Access secures remote users and branch offices by delivering zero-trust network access (ZTNA), secure web gateways (SWG), and cloud-delivered firewall protection in a unified platform.

Key features of Prisma Cloud:

• Cloud Security Posture Management (CSPM): Ensures continuous visibility and compliance by identifying misconfigurations and compliance violations across cloud environments.
• Cloud Workload Protection (CWP): Secures hosts, containers, serverless functions, web applications, and APIs by providing vulnerability management and runtime protection.
• Code-to-Cloud Remediation: Offers contextualized insights into threats, enabling infrastructure teams to address issues either in the cloud or directly within the codebase.
• Code-to-Cloud Vulnerability Management: Consolidates vulnerability data from various sources within the application lifecycle, facilitating efficient identification and remediation of vulnerabilities.
• AppDNA: Provides deep visibility into application behavior and dependencies, enhancing threat detection and response capabilities.
• AI-Powered Risk Prioritization: Utilizes artificial intelligence to analyze the potential impact of identified risks, helping teams to prioritize remediation efforts effectively.

Pros of Prisma Cloud:

• Comprehensive Security Coverage: Protects the entire cloud-native stack (IaaS, PaaS, SaaS, containers, serverless, APIs).
• Multi-Cloud Support: Works across AWS, Azure, Google Cloud, and hybrid cloud environments.
• Automation & AI-Powered Insights: Reduces manual effort with automated security policies and intelligent risk prioritization.
• Compliance-Ready: Pre-built compliance frameworks simplify audits and regulatory adherence.
• Seamless Integration: Works with CI/CD pipelines, SIEMs, and security tools like Splunk, AWS Security Hub, and ServiceNow.
• User-Friendly Dashboard: Provides a centralized, intuitive UI for monitoring and managing cloud security risks.

Cons of Prisma Cloud:

• High Cost: Pricing can be expensive, especially for enterprises with extensive cloud environments.
• Complex Initial Setup: Configuring policies and integrations requires expertise and time.
• Performance Impact: Some users report that heavy scanning and monitoring can slightly impact cloud resource performance.
• Steep Learning Curve: Due to its wide range of features, mastering Prisma Cloud requires in-depth knowledge and training.

Cortex XDR pricing and features

Cortex XDR is an extended detection and response platform that integrates data from endpoints, networks, and cloud environments to prevent, detect, and respond to sophisticated cyber threats. Cortex XDR is available in different licensing options, with pricing varying based on the specific package and organizational requirements:

Per Endpoint Licensing: For example, Cortex XDR Pro is available at approximately $81 per endpoint, including 30 days of data retention.

Data Storage Licensing: Options are available based on data storage needs, such as 1 TB of Cortex Data Lake storage priced at around $11,000.

Key features of Cortex XDR:

• Behavioral Analytics: Utilizes machine learning to profile user and entity behavior, enabling the detection of anomalies indicative of advanced threats.
• Unified Data Integration: Consolidates data from various sources, including endpoints, networks, and cloud services, providing comprehensive visibility into security events.
• Automated Response: Offers coordinated response actions across endpoints, networks, and cloud environments, allowing security teams to swiftly contain and remediate threats.
• Host Firewall and Disk Encryption: Enables centralized configuration of endpoint security policies, including host firewall settings and disk encryption, enhancing data protection.
• Incident Investigation: Provides detailed root cause analysis and visualization of attack sequences, aiding in efficient incident investigation and response.

Pros of Cortex XDR:

• Comprehensive Threat Detection & Response: Integrates endpoint, network, and cloud data for full visibility into attacks.
• AI-Powered Behavioral Analytics: Uses machine learning to detect anomalies and prevent sophisticated threats.
• Automated Incident Response: Reduces response time with automated containment and remediation actions.
• Root Cause Analysis: Provides a detailed attack timeline to help security teams investigate threats efficiently.
• Scalable Cloud-Based Platform: Allows seamless integration with Palo Alto’s Cortex Data Lake for enhanced security insights.
• Reduced Alert Fatigue: Correlates data from multiple sources to minimize false positives and security noise.
• Customizable Security Policies: Enables granular control over endpoint security settings, including firewall and disk encryption.

Cons of Cortex XDR:

• High Cost: Pricing can be expensive, particularly for smaller businesses or those requiring large data retention.
• Complex Setup & Configuration: Requires expertise to properly integrate and fine-tune security policies.
• Steep Learning Curve: Security teams may need training to fully utilize the platform’s advanced features.
• Heavy Resource Utilization: Some users report that extensive logging and data collection can impact system performance.
• Limited Third-Party Integration: Works best within the Palo Alto ecosystem, which may not be ideal for companies using diverse security solutions.

Cortex XSOAR pricing and features

Cortex XSOAR is designed to streamline and enhance security operations by integrating various tools and automating responses to security incidents. Cortex XSOAR’s pricing varies based on the specific licensing model and organizational requirements. For example, the Cortex XSOAR Enterprise license is listed at $250,000 for a year. Additionally, a 30-day free trial of the full enterprise edition is available, offering features such as a rolling 30-day incident history and support for multiple active feeds. It’s important to note that these prices are indicative and may vary based on factors such as volume, region, and specific organizational requirements. For precise and up-to-date pricing, it’s recommended to contact Palo Alto Networks.

Key features of Cortex XSOAR:

• Automation and Orchestration: Automates repetitive tasks and orchestrates workflows across multiple security tools, reducing manual intervention and accelerating response times.
• Incident Management: Provides a centralized platform for tracking, managing, and resolving security incidents, ensuring efficient collaboration among security teams.
• Threat Intelligence Management: Aggregates and normalizes threat intelligence feeds, enabling security teams to enrich incidents with actionable data.
• Customizable Playbooks: Offers pre-built and customizable playbooks to standardize and automate response procedures, enhancing consistency and efficiency.
• Interactive Dashboards and Reporting: Features interactive dashboards that provide real-time visibility into security operations and generate reports to support decision-making.

Pros of Cortex XSOAR:

• Extensive Integration Capabilities: Supports integration with a wide range of security tools and systems, facilitating seamless coordination and data sharing.
• Robust Automation Features: Enhances efficiency by automating routine tasks and complex workflows, allowing security teams to focus on strategic activities.
• Improved Incident Response: Accelerates detection and response times, reducing the potential impact of security incidents.
• User-Friendly Interface: Provides an intuitive interface that simplifies the management and monitoring of security operations.

Cons of Cortex XSOAR:

• High Cost: The platform can be expensive, which may be a consideration for smaller organizations with limited budgets.
• Complex Deployment: Implementing and configuring the platform can be complex, requiring significant time and expertise.
• Resource Intensive: The platform may require substantial system resources, which could impact performance if not properly managed.
• Learning Curve: Users may experience a learning curve due to the platform’s extensive features and capabilities.

Palo Alto Networks pricing comparison table

Palo Alto Networks offers a variety of security solutions designed to protect different aspects of your infrastructure, from firewalls and cloud security to advanced threat detection and response. The pricing for these products can vary based on factors such as deployment size, feature set, and support options. Below is a comparison table to help you navigate the pricing and features of Palo Alto Networks’ most popular security offerings in 2025.

Note: Pricing varies based on organization size, feature requirements, and customizations. For specific and tailored pricing, it’s better to contact Palo Alto Networks.

How can UnderDefense help you maximize the performance of Palo Alto Networks security solutions?

While Palo Alto Networks offers powerful security products, managing and optimizing them can be complex, especially for businesses without dedicated security teams. At UnderDefense, we provide expert guidance with managed and co-managed threat hunting to help you get the most out of your Palo Alto Networks security solutions. Our services include:

• 24/7 Threat Monitoring: Proactive threat detection and immediate response to minimize potential damage.
• Security Optimization: Fine-tuning your security products for maximum effectiveness.
• Compliance Support: Assistance with meeting regulatory requirements like GDPR, HIPAA, and PCI DSS.
• Custom Security Solutions: Tailored strategies based on your specific business needs and infrastructure.

Partnering with UnderDefense allows you to enhance your Palo Alto Networks security environment while ensuring that your business is always protected against the latest cyber threats.